NEWS

Mar 5, 2015

Inauguration of Shimadzu Malaysia Sdn Bhd

On March 5, 2015 an opening ceremony was held for Shimadzu Malaysia Sdn Bhd, abbreviated below as SML, which started sales activities on January 2, 2015.

To deploy direct sales and service operations in Malaysia, SML started operations with 33 employees, obtained from the Shimadzu (Asia Pacific) Pte Ltd, abbreviated below as SAP, Malaysia branch office for the medical systems business and from former SAP distributors for the analytical and measuring instrument business, along with strong support from SAP and Shimadzu Corporation.

The first advantage of SML is that locating manufacturer support teams (service and applications) locally allows deploying measures to improve customer satisfaction more fully, and building higher trust with its sales network.

The second major advantage is having the analytical/measuring instruments and medical systems businesses located within the same organization, which is expected to stimulate and raise the performance level of both operations.

The third advantage is being able to have manufacturing and sales functions coordinate their activities in a unified manner, by cooperating with the manufacturing site scheduled to start operations next year, which n other competitor can offer. Next we will build sales network that allow meticulous marketing and sales activities by expanding and developing dealer networks for both analytical and medical businesses.

Therefore, SML will strive to be a professional organization that can serve as a model case in terms of sales capabilities, establishing and managing sales channels, customer support, aftermarket business, human resource development, business performance management, and other aspects. We will endeavour to become a company needed by society and able to play a role in Malaysia’s growth and development.

Cutting ribbon ceremony by President Nakamoto from Shimadzu Corporation in Japan, Managing Director Imura from SAP Singapore & Managing Director SML Koji Nishinaka

Cutting ribbon ceremony by President Nakamoto from Shimadzu Corporation in Japan,
Managing Director Imura from SAP Singapore & Managing Director SML Koji Nishinaka

Managing Director Nishinaka speaking at the SML opening ceremony held on March 5, 2015.

Managing Director Nishinaka speaking at the SML opening ceremony held on March 5, 2015.

SML personnel from the analytical and measuring instruments team at the opening ceremony party.

SML personnel from the analytical and measuring instruments team at the opening ceremony party.

SML personnel from the medical systems and general administration teams at the opening ceremony party.

SML personnel from the medical systems and general administration teams at the opening ceremony party.

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